Hundreds of millions of people have already created accounts with Twitter, Facebook and LinkedIn, and thousands more are signing up every day. Chances are good that your target market is using those sites as a way to connect with people and brands. It’s a great time to create a profile for your business and use these sites to your advantage.
Planting the Seed
Twitter and Facebook especially are all about building relationships with people, and joining the conversation as a salesperson will almost guarantee your failure. If you’re looking for a way to immediately boost your sales, social media Web sites are not for you.
More than 80% of all marketers said social media generated exposure for their business. And after only a few months of using the sites, more than half said they’ve generated qualified sales leads.
Focusing Your Attention
While Social Networking has no cost to join there is time commiment required to build the lasting relationships with potential clients and customers. Since using the sites effectively is all about building relationships, you need to narrow your ambitions to fit your available time. Here is a list of the social media sites businesses are currently most interested in:
Twitter
Sometimes called a micro-blogging site, Twitter users can post and reply to messages with a 140-character limit. The site has a language of its own:
- Posts are called “tweets”
- People connect to each other by becoming “followers” of each other.
Many businesses and celebrities are already on board with this quick, easy way to connect with customers and fans. When Twitter is used correctly with other advertising tools the results can be amazing.
Facebook
Originally developed and used by college students, Facebook now has more than twice as many users as the former social media champion, MySpace.
Facebook allows businesses to create profiles, and people can become fans of your business. When someone becomes a fan of your business, your image and a link to your Facebook page show up on their profile.
Imagine how many people you could reach by getting onto a few popular people’s pages.
LinkedIn
With more than 38 million members, LinkedIn is a place designed specifically to help businesses leverage the power of their networks.
On LinkedIn, you can find:
- potential clients
- service providers
- subject experts
- business opportunities
- partnerships
You Tube You Tube is now the largest video platform online, with more than 78 million registered users. Putting your business on You Tube , can get your business seen by millions.
- Be a expert in your industry by posting valuable information videos
- Helps establish a one-on-one relationship
- Video is now extremely search engine friendly
- Ability to link to your videos to other Social Networks such as facebook and linkedin
For a nominal fee Draiss Marketing can create and manage your company’s social media accounts.Let us get you started today creating meaningful relationships with new clients and customers, call today for a free consultation.
